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在沒有積極思考的情況下經常做出更好的選擇, 這是直覺和潛意識的力量。

Updated: Feb 12


您是否注意到您過往在購物中甚至生命中作出的最佳選擇, 往往是在沒有積極思考的情況下做出的?


A better choice is made often without active thinking. Have you notice that some very good choices you made in shopping or even in life were without active thinking? That’s the power of gut feeling, intuition and unconscious mind.


古希臘諺語 潛意識在決策、解決問題和創造性思維中發揮作用, 這一事實已為某些人所知...


一項關鍵研究檢查了消費者做出的最佳選擇是否基於積極思考。令人吃驚的發現是,人們在完全不思考的情況下做出了更好的選擇,尤其是在復雜的消費環境中。

研究詳情: https://www.science.org/doi/pdf/10.1126/science.1121629


某些因素會影響我們的決定並引導我們的思維,而我們並不總是密切無時無刻地關注着,例如感受丶情緒、疲倦、飢餓、壓力和先前的信念。但這並不意味著我們無法控制——意識到這些因素是可以的。我們有時甚至可以通過建立正確的方法來抵消它們,或者接受它們,從而利益於我們的行為。


Ancient Greek Proverb: The fact that the unconscious mind plays a part in decision-making, problem-solving and creative thinking. This has been known for very long time.


A Pivotal Study examined whether the best choices made in consumer settings were based on active thinking or not. The startling findings were that people made better choices when not thinking at all, especially in complex consumer settings.

Details of study: https://www.science.org/doi/pdf/10.1126/science.1121629


The things influence our decisions and steer our thinking which we don't always pay close attention to, such as feelings, emotions, moods, tiredness, hunger, stress and prior beliefs. But that doesn't mean we have no control at all – it is possible to be conscious of these factors. We can sometimes even counteract them by putting the right systems in place, or accept that they contribute to our behaviour.


#MakingBetterChoices

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